Case study · ENA Sport
ENA Sport adds subscriptions to its Shopify store, billed with Mercado Pago
Why one of Argentina's reference sports supplement brands chose Reval to start selling by subscription.
In short
ENA Sport, official supplier of the Argentine Rugby Union (the protein of Los Pumas) and one of the country's most prominent sports supplement brands, added a subscription model to its Shopify store with Reval, so its customers receive the products they already use every month on a recurring basis, billed with Mercado Pago. The solution was set up on its existing Shopify store.
Why this case matters
When a reference brand adopts a model, it sets the path.
A brand of ENA Sport's size and standing (official UAR supplier, a wide catalog of proteins, creatines, collagen and more, and thousands of reviews from athletes) choosing subscriptions is not a detail: it signals where supplement consumption in Argentina is heading.
And it makes sense. Supplements are the textbook case for subscriptions: they are used daily and always replenished. A protein, a creatine or a collagen runs out and gets bought again. The usual problem is that the repurchase is lost to forgetfulness, not lack of interest. Subscriptions solve exactly that.
The context
Every repurchase depended on the customer remembering.
Until now, every repurchase depended on the customer coming back to the store and buying again. For monthly-use products, that is revenue slipping away every month: not because the customer stops wanting the product, but because they don't come back in time.
For a brand of this volume, turning that repurchase into a recurring model is a big lever.
The solution
Reval on the Shopify store they already had.
ENA Sport added Reval to its existing Shopify store. The Reval team set the solution up on the current store. In a first stage, customers can subscribe to the products they already use and receive them every cycle, with the charge processed by Mercado Pago.
Every approved charge becomes a real Shopify order, with products, shipping and taxes: ENA's operation does not change.
On that base, the levers to grow the program are available: frequency plans, subscription discounts, one-time extras added to the next shipment (add-ons) and loyalty rewards on specific cycles.
Why Reval
Three concrete reasons.
Bills with Mercado Pago on Shopify.
It is the bridge global subscription apps don't provide in the region.
Assisted installation.
The Reval team sets it up; it is not an app you download and configure on your own.
Built for real recurrence.
Subscriber self-service portal, frequency plans, add-ons and rewards to sustain subscriptions over time.
ENA Sport is in its initial stage with subscriptions. When verifiable results are available, we will add them to this case.
FAQ
Supplement subscriptions on Shopify
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