Case study · Sumay
Sumay turns its skincare ritual into a subscription, with Reval
How a premium skincare brand from Colombia turned its care rituals into recurring revenue, billed with Mercado Pago on its Shopify store.
In short
Sumay, a Colombian premium skincare brand built around Cacay and the idea of ritual ("where science meets ritual"), added a subscription program to its Shopify store with Reval. It now offers its Rituals (care bundles) and a build-your-own box by subscription, billed with Mercado Pago.
Why this case matters
Sumay does not sell single products: it sells rituals. And a ritual repeats.
Skincare is one of the most natural fits for subscriptions. Skin is cared for every day, and products run out and get replaced. The problem is that repurchase breaks right when the customer runs out of serum or oil and does not come back in time: that is where the ritual breaks and the customer is lost.
Subscriptions solve exactly that: the ritual arrives on its own, at the right frequency. For a brand that built its identity around ritual and constant care ("slow, well-aging"), it is the logical next step for the model.
The solution
Two ways to buy by subscription
Sumay added Reval to its Shopify store. On that base it built a program with two ways to buy:
Rituals by subscription
Bundles curated by the brand, at a preferential price. For example, its "Inside + Out" ritual, which combines what you apply with what you take.
Build-your-own box ("Crea tu propio bundle")
Customers design their own ritual choosing from the Cacay and peptide lines, with volume discounts from 10% to 15%.
Every charge is processed with Mercado Pago and lands as a real order in Shopify. Customers manage their subscription from their portal.
Why Reval
What Reval solves for a brand like Sumay
Bills with Mercado Pago on Shopify
With Mercado Pago as the local payment method in Colombia, on the Shopify store the brand already has.
Fits how the brand sells
It supports both pre-built rituals and the box customers build themselves, which is at the heart of Sumay's offer.
Built for real recurrence
Build-your-own box, one-time add-ons, loyalty rewards and a self-service subscriber portal.
Assisted installation
The Reval team sets it up on the existing store.
Launch case: we have not published results yet. We will add them once they are verifiable.
FAQ
Skincare subscriptions on Shopify
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Contact
Let's talk about your store
Tell us what you sell and we'll show you how to charge subscriptions with Mercado Pago on your Shopify store.
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