Success story
The Wellness Project
How The Wellness Project turned almost a third of its revenue into recurring income in two months with Reval.
What started as a test on its best-selling supplements is now one of the brand's financial pillars: predictable revenue collected through Mercado Pago, month after month.
Key results — first 60 days
30%
of the store's monthly revenue now comes from subscriptions.
28%
MRR as a share of monthly revenue, up from 7% in the first week.
+53%
growth of the subscription channel from August to September.
80%
of all subscriptions created are still active after two months.
About the brand
The Wellness Project is a fast-growing supplements brand dedicated to improving its customers' health and performance. Its products are consumed regularly, monthly or bimonthly, making them naturally recurring.
The challenge
Despite healthy sales volume and growing traffic, The Wellness Project relied on acquiring new customers every month to sustain revenue. Conversion was volatile, and they needed a predictable revenue base with no operational friction.
The solution
It installed Reval to launch a “Subscribe & Save” program in record time: subscriptions set up in minutes, frequency flexibility for customers, and a dashboard to monitor MRR and net growth in real time.
The brand
The Wellness Project
The Wellness Project is a fast-growing supplements brand dedicated to improving its customers' health and performance. With solid traffic on its online store and a loyal community, its products are consumed regularly by customers (monthly or bimonthly).
The challenge
Dependence on one-time purchases
Despite having healthy sales volume and steadily growing traffic (with session growth of up to 25% month over month), The Wellness Project faced the classic traditional e-commerce problem: conversion volatility.
Their historical data showed slight drops in overall conversion rates and in total sales volume from one month to the next. The team realized that acquiring new customers every month to sustain their revenue level was costly and inefficient. They needed to capitalize on the recurring nature of their supplements, build loyalty among existing customers, and secure a predictable revenue base (MRR) without operational friction.
The solution
Reval integration
Looking for a native, agile, conversion-optimized solution, The Wellness Project installed Reval. The goal was simple but ambitious: launch a “Subscribe & Save” program in record time.
Reval is the solution that lets you charge subscriptions on your Shopify store with Mercado Pago, without Shopify Plus and without migrating platforms.
Reval allowed the brand to:
- Activate subscriptions in minutes: with no complex development or downtime, integrating the subscription option directly into their star supplement pages.
- Offer flexibility to customers: letting buyers choose the ideal delivery frequency for their supplements.
- Centralized management: giving The Wellness Project team a clear dashboard to monitor net growth, new subscriptions, and estimated MRR in real time.
The results
From the first week to two months
In its first week, The Wellness Project's MRR already represented 7% of a typical month. Two months after installing Reval, the picture is very different.
In September, 30% of the store's total revenue came from subscriptions charged through Mercado Pago, and estimated MRR now equals 28% of a month's revenue. The subscription channel grew 53% from August to September and contributed more than the store's entire monthly growth.
Retention held steady: of the 266 subscriptions created, 8 out of 10 are still active, almost the same level as in the first week. In total, Reval has already processed 368 recurring orders.
Data as of September 30, 2026.
The journey
Week 1
MRR equal to 7% of a typical month. ~10% of monthly orders through subscriptions. 81% early retention.
Month 1 (August)
The subscription channel becomes a steady revenue stream for the store.
Month 2 (September)
30% of revenue from subscriptions. MRR equal to 28% of monthly revenue. 80% retention and 368 recurring orders processed.
The future
From adoption to retention
With almost a third of its revenue already recurring, The Wellness Project's focus shifts from adoption to retention: better understanding why subscribers cancel, adding exclusive perks, and making subscriptions the brand's main source of revenue.
“Reval let us turn our customers' interest into a long-term commitment within days. Watching MRR build up day by day completely changes the way we project the business.”
FAQ
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