Success story
The Wellness Project
How The Wellness Project secured nearly 10% of its monthly revenue as recurring income in just 7 days with Reval.
Adopting a subscription model instantly turned this supplements brand's one-time sales into predictable revenue.
Key results — first week
+7%
of average monthly revenue converted into Monthly Recurring Revenue (MRR) in just 7 days.
~10%
subscription adoption over the total volume of typical monthly orders.
81%
initial retention (active vs. historical subscriptions) in the first days after launch.
7 days
from installation to real recurring revenue and positive net growth.
About the brand
The Wellness Project is a fast-growing supplements brand dedicated to improving its customers' health and performance. Its products are consumed regularly, monthly or bimonthly, making them naturally recurring.
The challenge
Despite healthy sales volume and growing traffic, The Wellness Project relied on acquiring new customers every month to sustain revenue. Conversion was volatile, and they needed a predictable revenue base with no operational friction.
The solution
It installed Reval to launch a “Subscribe & Save” program in record time: subscriptions set up in minutes, frequency flexibility for customers, and a dashboard to monitor MRR and net growth in real time.
The brand
The Wellness Project
The Wellness Project is a fast-growing supplements brand dedicated to improving its customers' health and performance. With solid traffic on its online store and a loyal community, its products are consumed regularly by customers (monthly or bimonthly).
The challenge
Dependence on one-time purchases
Despite having healthy sales volume and steadily growing traffic (with session growth of up to 25% month over month), The Wellness Project faced the classic traditional e-commerce problem: conversion volatility.
Their historical data showed slight drops in overall conversion rates and in total sales volume from one month to the next. The team realized that acquiring new customers every month to sustain their revenue level was costly and inefficient. They needed to capitalize on the recurring nature of their supplements, build loyalty among existing customers, and secure a predictable revenue base (MRR) without operational friction.
The solution
Reval integration
Looking for a native, agile, conversion-optimized solution, The Wellness Project installed Reval. The goal was simple but ambitious: launch a “Subscribe & Save” program in record time.
Reval allowed the brand to:
- Activate subscriptions in minutes: with no complex development or downtime, integrating the subscription option directly into their star supplement pages.
- Offer flexibility to customers: letting buyers choose the ideal delivery frequency for their supplements.
- Centralized management: giving The Wellness Project team a clear dashboard to monitor net growth, new subscriptions, and estimated MRR in real time.
The results
Immediate impact
What usually takes months to mature took The Wellness Project just one week. Only 7 days after installing Reval, results exceeded initial expectations:
~10%
Fast customer adoption: nearly 10% of the brand's typical monthly order volume was generated through subscriptions in the first week.
+7%
Instant MRR growth: within a week, estimated MRR already represented over 7% of a typical month's total revenue.
81%
High early retention: over 81% of subscriptions generated remained active, with positive daily net growth.
The future
Scaling the program
With a solid Monthly Recurring Revenue base built in just one week, The Wellness Project plans to use Reval's tools to scale its subscription program. The next step will be optimizing retention strategies, adding exclusive perks for subscribers, and growing that initial 7% into the brand's main financial pillar.
“Reval let us turn our customers' interest into a long-term commitment within days. Watching MRR build up day by day completely changes the way we project the business.”
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